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The James Cycle Co Ltd., GreetBirmingham, England, was one of many famous British cycle and motorcycle makers centred around the English Midlands, particularly Birmingham. Most of their light motorcycles, often with the characteristic maroon finish, used Villiers and, later, AMC two-stroke engines.

James were prolific bicycle and motorcycle manufacturers from 1897 to 1966. The company was taken over by Associated Motor Cycles in 1951 and combined with Francis-Barnett in 1957. In 1966 the company became another British motorcycle industry casualty under the onslaught of Japanese imports