The Servi-Car was designed during the Great Depression when Harley-Davidson was desperate to expand its product base to increase sales. Targeted at the automotive service industry, the vehicle was designed to be towed behind a car to be delivered to a customer; when the car was delivered at its destination, the driver would unhitch the Servi-Car and ride back to the garage. For this reason, it was available with a tow bar at the front and a large 60 Ah battery.
In addition to its intended use for car delivery and retrieval, the Servi-Car was also popular as a utility vehicle for small businesses and mobile vendors. They proved to be particularly popular with the police departments, some of which still used Servi-Cars into the 1990s